Grey’s Anatomy Season 20
OOH CAMPAIGN
Out of home campaign promoting Grey’s Anatomy being available to stream on Hulu. Twenty-five different billboards, bus ads, etc. ran alongside a full digital campaign promoting the premiere of Grey’s Anatomy Season 20.
Given:
Selected screenshots that had been scaled up and extended, along with copy and initial layouts.
Created:
18 Deliverables: billboards, bus ads, subway ads, and barricade posters.
DIGITAL CAMPAIGN
Grey’s Anatomy premiered its 20th season on ABC and next-day streaming on Hulu. All episodes were also made available for streaming on Hulu. All that information needed to be covered in each unit of this campaign.
Given:
Selected screenshots that had been scaled up and extended, along with copy and initial layouts.
Created:
117 Deliverables: banner ads, social posts, media site takeovers, streaming service features, and more.
